GAIA
Creative production and campaigns at Gaia
At Gaia I lived inside creative production from the floor to how work went out into the world. Early on I built and directed series sets, worked cover art with designers, and produced and edited trailers. Later I led Creative Services for a 12-person design, video, and copy team.
Cover art
I worked with graphic designers on cover art versions for Amazon Prime, Google, social ads, and Gaia’s platform, in multiple sizes. Some projects were translated into 4 languages across 7 markets, with art adapted for each audience rather than only resized. I encouraged the designers to use Midjourney when we started creating different types of cover art.
Campaigns
I collaborated with marketing on organic and paid campaigns, and with a third-party agency on spot delivery. I worked with in-house editors on trailer variants, lengths, and SOTs.
Trailers and interviews
A few trailers and edits I produced at Gaia, in English and French.
Sophrologie
I edited this piece from a stringout.
Testimonials
I put together the French version of these testimonials.
HEAL
I produced and edited this trailer, from the cut and color to the sound, and translated it.
Combo Trailers
A mix of trailers I produced and edited, from the cut and color to the sound.
Gaia News
For Gaia News I interviewed guests, selected B-roll, edited, and added video effects. I recommended reinvesting in Red Giant Universe, which improved post-production quality.
Series sets
Across Gaia series sets I directed set crews, held set budgets, handled ordering and vendors, and worked with production designers. I hired third-party production assistants and artists, sourced from prop houses, and built hands-on when needed.
Running Creative Services
As Senior Creative Services Manager I led operations for a 12-person creative team spanning design, video, and copy, supporting staffing, resource allocation, performance development, budgets, PTO, and production delivery. I directed QA and final delivery of 10,000+ assets a year across 4 languages and 7 international markets.